Audible survey finds audio listeners cross over to print
NielsenIQ and Audible research found 63% of audiobook listeners went on to buy a print or ebook by the same author
Coral’s read
Audio was never the enemy of the paperback — this is the receipt. For years some authors worried that an audio edition would cannibalize print sales, and here's a number that says the opposite is true for nearly two-thirds of listeners. Treat audio as a front door, not a side exit.
Why it matters to you: Authors weighing whether audio is worth the investment now have a concrete crossover figure to put against that decision.
Original source — booksandpublishing.com.auhttps://www.booksandpublishing.com.au/articles/2026/10/12/342186/audible-survey-finds-high-cross-over-between-audio-and-other-formats/
This story ran in the Coral Wire edition of Tue, Oct 13 2026, when the Coral Index stood at 26/100 (Storm warning).
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- Audible survey finds high crossover between audio and other formatsbooksandpublishing.com.au
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