BookBub gives every paid deal a second shot in readers' inboxes
BookBub announced on September 22 that a Featured Deal missed in the original daily email will now be resent the next day to subscribers who didn't open it.
BookBub announced on September 22 that any Featured Deal missed in the original email will now automatically be resent the next day to subscribers who didn't open it, at no extra cost. BookBub's own recommendation: keep your discount price live for at least two days after your promotion date so you actually capture the resend. If you have a Featured Deal scheduled, extend your discount window now -- it directly changes the ROI math on one of the few paid-promo channels with a real track record for indie romance.
From the Coral Wire edition of Wed, Sep 23 2026 · Coral Index 38/100 (Headwinds)