Print sales hit $745 million as trade posts second record month — Coral Wire
Market · Fri, Sep 25 2026 · Coral Index 42/100

Print sales hit $745 million as trade posts second record month

Adult nonfiction led the surge, up 23 percent, while a separate e-book tally shows digital revenue sliding 3.4 percent.

Print sales hit $745 million as trade posts second record month
Coral’s read

Print is having a real moment — $745 million in July, up 18 percent, with fiction and nonfiction both pulling their weight. But don't let the headline number lull you: this is print's win, not the whole market's. If you sell into digital, another outlet's tally shows e-book revenue down 3.4 percent the same month, and these two data sets don't fully reconcile — treat both as directional, not gospel.

Why it matters to you: Where a book is bought — print versus digital — is shifting again, and that changes which format deserves your marketing dollars this fall.

This story ran in the Coral Wire edition of Fri, Sep 25 2026, when the Coral Index stood at 42/100 (Headwinds).

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